September 5, 8, 9, 15, 2017: SMU Arts Festival “Pages”

The Singapore Management University (SMU) Chamber Choir (cond. Jennifer Tham) premiere a newly commissioned work #HashtagAnalytics (text by Michael Yarsky). Visit the festival page here.

#HashtagAnalytics is a millennial, social commentary on social media and its various effects in our lives today, presented in choral theater art form.

While browsing my Facebook newsfeed, I saw a clickbait video that shows how people curate their image and “personal brand” through social media. I thought this would be an interesting way to bring “Pages” to the digital age (webpages) and relate it to today’s social milieu. Thus, the idea for #HashtagAnalytics was born. Writer Michael Yarsky juxtaposed his original text with curated source text from Twitter and Instagram using the hashtags as search prompts.

#wokeuplikethis is about how a post about one’s appearance becomes an all-consuming quest for others’ approval. Social media often merges the need for validation with the need to put other people down.

#throwbackthursday is about how the beauty and terribleness of the world is presented at a breakneck pace on social media. The onslaught of small, beautiful moments and global catastrophes leaves people in a state of emotional confusion. This text tries to remind people that small moments of goodness are just as important to remember as the great tragedies.

#sorrynotsorry addressed the urge to be a part of a group while also needing to be above others. The text is from Twitter users who have used the italicized hashtags while also drawing boundaries of superiority around themselves.

 

 

Add Comment

Required fields are marked *. Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>